Your small business has seemingly peaked, but you think it's capable of doing more business. To further promote and build your business, perhaps you need to invest in creating custom bags to give away as free promotional items. You'd be surprised at how effective these items advertise your business and bring in new customers.
Statistics About Promotional Product Effectiveness
Creating free promotional products may not seem like a good investment for a new or small business, but they are actually one of the most effective ways that you can increase your company name and reach new customers. When customers receive promotional products, you can expect the following results:
- 83% are happy they received an item
- 85% do business with a company after receiving a promotional product
- 58% keep the product one year or more
- 53% use the product at least once a week
Beyond these statistics lies other major benefits, including an increased marketing platform and the fact that you're providing your potential customers with a physical reminder of your existence. But why should you choose custom bags over other promotional products?
Benefits Of A Custom Bag
There are plenty of different types of promotional items, including free pens and calendars. Why should you choose a custom bag? They offer multiple benefits that other items don't. When you use a custom bag as a promotional tool, you have the following benefits:
- Ample room to print a variety of messages, including your logo, store open times, and even recurring deals
- Offer a product that can be used in multiple ways, including as a shopping bag or in a home environment
- Plenty of opportunities to customize the bag, including printing personalized bags
The chance to put your small business' name right on your customer's lips every time they shop is a major promotional advantage. It creates a sense of loyalty that will bring customers back to your shop again and again and drive up business.
Maximizing Your Custom Bag Promotional Effectiveness
When you decide to implement a custom bag promotional campaign, you can't approach it without careful consideration. To most effectively utilize your custom bags as a promotional item, try the following:
- Give them out at a grand opening or similar sales events
- Mention them in your other advertising methods to attract customer attention
- Offer a personalized service where new bags can be made while customers wait
- Give discounts to shoppers who use your bags, making sure to mention it on the bag and in your other advertising materials
As you can see, the benefits of using custom bags as a promotional tool are many. So set aside a little bit of your advertising budget and print out some free custom bags. Hand them out to your customers and watch your business grow.
