As a small business, it is essential to ensure that you are keeping your website up-to-date. Your website can allow you to connect with a wide range of clients and further grow your business, which is why you want to make sure you are making the most of your website.
Remove Stocky Website Images
You are going to want to remove stocky website images. You will not want to use free stock images that can be easily found all over the internet. You want to use images that were created just for your business. Using unique images will help make your business feel more authentic and help capture your audience's attention. If you decide you want to use stock images, you will want to use paid stock images that look more relaxed and real and aren't already posted all over the internet.
Develop Consistent Brand Guidelines
Consider developing a consistent brand guideline for your business. You will want to work with a web developer to choose fonts, colors, iconography, and imagery. You don't want to use random font styles and sizes that will distract customers from your message and your products. Building a cohesive brand will allow you to create a coherent and engaging website.
Add Social Proof
Think about if you are going to want to add social proof to your website. People like to read reviews and see what other people think about your products and services. Offering social proof on your website can go a long way towards helping you sell more items. You need a format and a system that allows people to leave reviews and testimonials. You can offer text testimonials or have a web developer set up a system where customers can leave photographs and videos as social proof. Video and photographs can really enhance your overall clientele because more people will know the quality of your brand.
Improve Navigation
Finally, you will want to work with a web developer to improve the navigation of your website. Poor navigation can really kill the flow of your website and can lead to lots of bounce, where people quickly leave your website instead of sticking around and really engage with your website.
Build a system that makes it easy for someone to quickly find what they are looking for. You need a system that allows visitors to find what they need without getting frustrated or lost so they are more compelled to stick around your website longer. Better navigation on the backend requires streamlining content, changing the navigation hierarchy, and adding a more responsive design.
You don't have to fix your website on your own. You can employ a web development service to improve the function and appearance of your website.
